Young Family and the Hammock Coast
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Press coverage for the recent Georgetown County launch of the “Hammock Coast” marketing theme included 24 articles and television broadcasts for 8.9 million reader and audience impressions. This is the information RawleMurdy marketing and communications firm of Charleston will report when the Georgetown County Tourism Management Commission (TMC) meets at 3:30 pm Thursday, July 8, at Pawleys Island Realty. Most of this exposure came from the Sunday, May 30 Washington Post, which has a readership of 8 million and a large on-line presence. The article was written by Steven V. Roberts, who, along and his wife, Cokie Roberts, senior news analyst for National Public Radio, write a nationally syndicated newspaper column and are contributing writers for USA Weekend. Robert’s Washington Post article was entitled, “Simply grand–It’s easy to fall under the gentle sway of hammock capital Pawleys Island.” Roberts said a friend mentioned Pawleys Island and in 1978, he and his wife, rented a house for a week. “One week became two; then we traded up to an ocean view and a third week,” he said. “Four years ago we bought our own house, and if you ask me to name my favorite place in the world, on many days I would answer Pawleys.” “I feel a freedom here, a quiet calmness, that I don’t feel anywhere else. Life is reduced to a few simple questions: tennis or boating? Book or movie? Shrimp or barbecue? Walk on the beach with the dogs or leave them home? (Actually, we always take them.) Every …
Dedicated to Writer Steve V. Roberts, who said when people hear Pawleys, they often think “hammock.” “In 1889, a riverboat captain named Joshua Ward wanted a cool place to nap on muggy summer days, so he wove this deep, wide-bodied contraption out of cotton rope and hung it on the back of his boat. Ward’s brother-in-law, Arthur Herbert Doc Lachicotte, was running a small gift shop for tourists and desperate for business. ‘We started selling the hammocks because it was the only thing we had.”